MASTERING THE TRADE BOOK

Co-hosted by Carleton College

INSTITUTIONAL FUNDS ACCEPTED

June 8-11, 2026

Join us in Northfield, Minnesota for a three-day national retreat designed for senior academics who are SERIOUS about writing that big trade book—and don’t have time to waste.

This unique event—taking place in the serene riverfront town of Northfield, home to Carleton College—will bring together scholars from across the country for a focused, immersive experience designed to cultivate mastery of all aspects of trade publishing and turbo-charge the transition to writing for popular audiences.

Featured Speakers

  • John Ghazvinian

    Founder, Scholars to Storytellers

    Historian and author of "America and Iran: A History" (Knopf) named among the New York Times "100 Notable Books of 2021." His work has appeared in Newsweek, the Washington Post, and The Nation. He teaches Middle Eastern Studies at the University of Pennsylvania while helping academics transform specialized knowledge into books that reach mainstream audiences.

  • Clive Priddle

    Former publisher, PublicAffairs Books

    Clive Priddle is an editor and publisher who has had senior roles in the UK and the US, at HarperCollins, the Perseus Books Group and Hachette, most recently as publisher of the non-fiction imprint PublicAffairs. There he has edited and published four Nobel Prizewinning authors, and other non-fiction prizewinning writers including Esther Duflo, Kishore Mahbubani, Susan Williams, Ibram X Kendi,  Muhammad Yunus and Stephanie Kelton.

  • Nate Muscato

    Literary Agent, Aevitas

    Nate Muscato represents academics, journalists, artists and polymathic thinkers and storytellers. Authors he works with have written for national and international media, hit the New York Times bestseller list, and received awards and fellowships from the Whiting Foundation, the MacArthur Foundation, the Guggenheim Foundation, and the Ford Foundation. Prior to joining Aevitas, Nate worked at Farrar, Straus & Giroux and Sterling Lord Literistic in New York, taught high school students in Milan, and worked as a bookseller in New England. He is drawn to nonfiction that illuminates the past and present—from arts and pop culture to education, politics, sociology and technology—and envisions more just and equitable futures.

  • Amelia Possanza

    Co-founder, Lavender Public Relations

    Amelia Possanza is the co-founder of Lavender Public Relations, where she brings over a decade of in-house publicity experience to her campaigns. Her recent projects include the New York Times bestelling Book & Dagger: How Librarians and Scholars Became the Unlikely Spies of WWII by English professor Elyse Graham, the National Book Award longlisted memoir The Autobiography of H. Lan Thao Lam by Associate Professor of Media Studies Lana Lin, and So Many Stars: An Oral History of Trans, Nonbinary, Genderqueer, and Two-Spirit People of Color by creative writing professor Caro De Robertis. She has held posts at Little, Brown and Company, Touchstone Books, and, most recently, Flatiron Books, where she launched Melinda French Gates' memoir, The Moment of Lift, and the imprint with a social justice mission that grew out of it, Moment of Lift Books.

  • David Perry, PhD

    Op-Ed Coach & Historian, University of Minnesota
    A historian who successfully transitioned to public writing, David has published 600+ op-eds in outlets including the Washington Post, the New York Times, and the Atlantic. He coaches academics on crafting timely, compelling opinion pieces that translate research into public discourse and build author platforms.

  • Bille Olds

    Founder, BOSS Cooperative

    Billie Olds is the founder of BOSS Cooperative and a mentor to entrepreneurs building businesses on their own terms. With more than two decades of experience, she helps professionals—including academics—turn their deep expertise into clear, viable ventures. Known for her practical guidance and strategic insight, Billie specializes in helping people translate knowledge into sustainable, independent businesses. 

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Michelle Smith | Associate Professor of English, Clemson University

“Wondering if your book project might be a good fit for a trade press? You must attend the next Scholars to Storytellers retreat. This intensive experience will teach you how to pitch your project as a trade book, find a literary agent, and write for a public audience. Even more, the dedicated time thinking about your book with John, his team, and a wonderful group of like-minded scholars from across the country will jumpstart your motivation and reinvigorate your energy and enthusiasm for your project.”

Ingrid Banks | Professor of Black Studies, UC Santa Barbara

“Stiff prose turns nimble; drab scenes turn vibrant; numbers are turned into scintillating narration. The act of writing becomes a delightful dance between pen and paper, fingers and keyboard. If you seek emancipation from the confines of academic writing, look no further. The wealth of wisdom provided by John, Clive, and the rest of the Scholars to Storytellers team is invaluable.”

Kevin Dettmar | W. M. Keck Professor of English, Pomona College

“I haven’t slept in three nights now: my brain is just too full of exciting new ideas and things I need to get cracking on. An absolute feast of great, practical advice on moving into the world of trade publishing.”

Learn how to:

  • Find an agent

  • Write a killer non-fiction book proposal for a commercial publisher

  • Craft elegant, unforgettable prose that blasts off the page – and straight into the hearts of agents, publishers and (ultimately) readers

  • Stop wasting time on dead-end scholarly questions and esoteric “stakes” that no one outside academia cares about

  • Kill jargon where it starts – inside your head, your heart and your inner insecure grad student

  • Build your social media platform and become THE public voice in your field

  • Successfully pitch and write op-eds for major national and local media

Hear from:

  • Industry experts

  • Agents

  • Editors at “Big 5” New York trade publishers

  • Academics who have successfully made the transition to trade

  • One of New York’s top book publicists

Engage in:

  • Focussed exercises for smart, accessible storytelling

  • Marketing exercises to help you see your book as a commercial product and not just an intellectual product

  • “Shark Tank” pitch slam night – 60 seconds to pitch your book idea to a panel of top New York literary agents

PLUS: As a special bonus, all participants will be given one year of complimentary membership in the Scholars to Storytellers group coaching program (a $1200 value) – a cohort-building exercise designed to create accountability, community and actionable follow-through on what we learn together during the retreat.

Please note: This retreat is designed to be of value mostly to tenured scholars in the humanities and social sciences who are serious about writing a “trade book” or otherwise engaging with the general public. Non-tenured academics, scholars of the hard sciences or professional fields (law, business, education, public health, etc.), independent scholars, contingent faculty, graduate students, retired academics and others are welcome to participate. However, such applicants are advised to consider seriously how a trade book might fit into their career goals and whether participation in the retreat is a good use of their funds. If you are unsure, you are strongly advised to contact us before registering so we can constructively advise you on the program's suitability for your goals.